At a Glance

Custom Private Tours in Iceland, the Short Version

  • Exclusively private toursOne vehicle, one group, yours only
  • Family-run since 2016Formerly Go to joy Iceland
  • Ready-made or fully customPick a package, or we build one around you
  • Reykjavík pickup includedStraight from your hotel or apartment
  • 5.0 rating, 2,000+ reviewsLUXlife Global Excellence Award 2025
  • Priced per groupNot a per-person privacy surcharge
Exclusively Private Experiences
Luxury and Premium Vehicles
Expert Local Tour Guides
No Hidden Charges
Complimentary Wi-Fi Onboard
One Price for Your Group
Exclusively Private Experiences
Luxury and Premium Vehicles
Expert Local Tour Guides
No Hidden Charges
Complimentary Wi-Fi Onboard
One Price for Your Group

What You Can Build Around

Custom Iceland Tours, Built From These Pieces

There is no fixed package here. Tell us what you want to see and we combine it into a private day, or a multi-day route, priced per group.

Your Journey Starts at Reykjavik

Every custom route starts and ends with pickup from your hotel or apartment.

Golden Circle Stops

Thingvellir, Geysir and Gullfoss, on their own or combined with a Hvammsvik stop.

South Coast Waterfalls

Seljalandsfoss, Skogafoss and the black sand beach at Reynisfjara.

Hot Springs and Lagoons

The Blue Lagoon, Sky Lagoon or Hvammsvik, added wherever it fits your schedule.

Snæfellsnes Peninsula

A full day on the peninsula, or a stop worked into a longer route north.

Northern Lights Evenings

An evening search for the lights, on its own or paired with a daytime route.

Glacier and Ice Cave

A glacier walk or ice cave visit worked into a longer day or a multi-day route.

Multi-Day Itineraries

Two or more days planned together, with a different focus each day.

How It Works

Built Entirely Around You, or Prefer a Ready-Made Route?

Ready-Made Packages

Prefer a Fixed Itinerary?

If a set single-day route with fixed pricing suits you better, our private tour packages are ready to book with fixed pricing.

Custom vs Ready-Made

How a Custom Tour Compares

Both options are private, one vehicle and one group. The difference is how much of the route you plan yourself.

Aspect Custom Private Tour Ready-Made Package
RouteYou choose the stops, in any orderFixed stops, set in advance
Duration1 day, or several days combinedAlmost always a single fixed day
PricingPriced per group, per day, for your planFixed price per group, published up front
Best forGroups who already know what they want to see, or want it combined with a multi-day planGroups happy with a set, well-known route

Not Sure Which Tour Fits Your Trip?

Send us your dates, your group size and what you’d like to see. We’ll put together a private route around it, priced for your dates.

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Private Iceland glacier cave adventure with guide

Unmissable Deals for Your Icelandic Adventure

Unlock exclusive discounts and special offers to make your journey unforgettable.

Watch our private Iceland tours video

Booking Your Tailored Iceland Experience is Easy!

Getting started on your dream Iceland tour is just a few clicks away. Here’s how you can begin your journey with us:

Step 1
Tell Us About Your Dream Tour

Do you want to trek across glaciers? Or maybe you prefer a relaxing day soaking in natural hot springs? Let us know what your dream Iceland tour looks like.

Step 2
Choose Your Date & Time

Select when you’d like to travel. We’ll recommend the best times based on the season, aurora activity, or even special events happening around Iceland.

Step 3
Personalize Your Adventure

Want to visit an Icelandic horse farm or add an evening at a local restaurant serving traditional Icelandic food? We’re happy to arrange personalized touches to make your journey even more memorable.

Luxury private tour vehicle with heated seats in Iceland
Step 4
Confirm Your Group Details

Whether you’re booking for one or bringing a group of 10, we’ll make sure the experience is perfect for your needs. Share your group size and any other relevant details.

Step 5
Secure Your Spot

Book easily online with our secure payment system. Once confirmed, we’ll be in touch to finalize the details and prepare for your adventure.

Awards & Recognition

Recognized for Excellence in Icelandic Tourism

2025 TripAdvisor Travellers’ Choice – Best of the Best
2025 TripAdvisor Travellers’ Choice – Best of the Best

Ranked among the top travel experiences worldwide, our tours have been consistently rated 5 stars for unforgettable adventures in Iceland.

Ferðamálastofa – Official Day Tour Provider
Ferðamálastofa – Official Day Tour Provider

We are officially certified to offer safe, high-quality day tours, ensuring an authentic and hassle-free experience across Iceland’s most stunning landscapes.

Certified Clean & Safe by the Icelandic Tourist Board
Certified Clean & Safe by the Icelandic Tourist Board

We follow strict health and safety measures to guarantee a secure, comfortable, and worry-free journey for every traveler.

Icelandic Tourism Excellence Award
Icelandic Tourism Excellence Award

Awarded for our dedication to local, immersive travel, bringing you closer to Iceland’s culture, breathtaking nature, and unique experiences.

Why Travelers Choose Us

Family-Owned, Running Private Tours Since 2016

Every guest gets their own vehicle, not a seat among strangers. We’d rather point you to our track record than tell you we’re simply the best, since that’s a claim every operator makes.

5.0 Rating, 2,000+ Reviews

Rated across Google, TripAdvisor and Viator.

LUXlife Global Excellence Award 2025

Best Luxury Private Adventure Experiences, Iceland.

Family-Owned Since 2016

The same team, whether your tour is a single day or a full custom itinerary.

See what our happy travelers have to say about their unforgettable Icelandic journeys.

Real Experiences, Real Adventures!

Breathtaking views, thrilling adventures & hidden gems—all in one place!

Discover Iceland: Stories & Wonders

Not sure what to ask?

Send us your dates and what you would like to see, and we will answer directly.

FAQ

Custom Private Tours: Frequently Asked Questions

A route we plan around your dates and what you want to see, instead of a fixed itinerary. It can be a single day combining stops from different regions, or several days planned together, in one private vehicle for your own group.

Custom and multi-day routes are priced per group for the specific plan, not per person and not off a published rate. Send us your dates, group size and what you want to include, and we quote it individually.

As early as you can once your travel dates are fixed, especially for multi-day itineraries or Northern Lights season, since routes and hotels get planned around availability.

Yes. Tell us which package interests you and what else you would like to add, and we will build a route that includes it alongside anything else on your list.

Yes. Every route we plan, custom or from the packages, uses one vehicle and one driver-guide for your own group only. We do not combine separate bookings into the same vehicle on any tour we run.