5.0
2K+ Reviews
Enjoy Iceland Tours is a family-run, Reykjavik (Icelandic: ReykjavÃk) based tour operator offering exclusively VIP private tours across Iceland, built for travelers who want unhurried Iceland sightseeing rather than a fixed bus schedule. The portfolio includes Golden Circle (Icelandic: Gullni hringurinn) tours, Northern Lights (Icelandic: Norðurljós) tours, South Coast (Icelandic: Suðurströndin) tours, Snæfellsnes tours, around-Iceland tours, and airport transfer services between Keflavik (Icelandic: KeflavÃk) and Reykjavik (Icelandic: ReykjavÃk). Guests may also add a Blue Lagoon (Icelandic: Bláa Lónið) stop on the way to Reykjavik (Icelandic: ReykjavÃk) or back to the airport.
Every tour is private to the guest's own group, with hotel pickup included and pricing shown per group rather than per person. The company has operated since 2016, first as Go to joy Iceland, and now as Enjoy Iceland Tours, holding a 5.0 rating based on over 2,000 reviews across Google, TripAdvisor, and Viator.
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Every tour is built exclusively for your own group, with your guide's full attention focused on you throughout the day.
Same family, local guides and personal service, with pricing shown upfront per group rather than per person.
At a Glance
Enjoy Iceland Tours started life in 2016 as Go to joy Iceland. Same family, same guides, same phone number, just a new name over the door. If an older review mentions Go to joy, that's still this same team.
The name changed when the direction changed. The business evolved from its earlier tour formats into the model that defines Enjoy Iceland Tours today: exclusively private experiences, with every tour designed for one group alone.
That shift wasn't about growing bigger. It was about treating each group the way you'd treat family visiting your own home.
Your guide's attention stays with your group rather than being split across a bus full of strangers.
Hotel pickup is included, so your private tour starts where you're staying in Reykjavik (Icelandic: ReykjavÃk) and continues at your group's pace.
Stops and timing can flex around your group instead of following a fixed group-tour schedule.
Private travel is priced for your group rather than adding a per-person privacy surcharge.
Why Choose an Exclusive Private Tour?
A private day is built around your group, your pace and the places you want to experience, not around a fixed group schedule.
| Experience | Enjoy Iceland Tours | Standard Group Tour |
|---|---|---|
| Schedule | Set by your group's pace | Set by a fixed schedule |
| Pricing | Per group | Per person, often with add-on fees |
| Guide's attention | Focused on your group only | Divided among multiple travelers |
| Flexibility | Stops and timing can flex on the day | Fixed stops and fixed timing |
Explore Iceland Like Never Before
Every tour below is exclusively private to your group, with no other travelers added to your vehicle. Pick a ready-made itinerary or tell the team what you want to see and they'll build one around you.
A private VIP Northern Lights tour from Reykjavík, with your own vehicle and guide and a route decided...
Prepare for an unforgettable journey through Iceland’s iconic Golden Circle, enhanced with the majestic beau...
A private Golden Circle day that ends with a soak at Hvammsvík Lagoon's geothermal pools...
A private Golden Circle day that ends at Sky Lagoon, not back in Reykjav�k. Kerid, Gul...
A private day tour along Iceland's South Coast to waterfalls, a glacier, and the Reynisfjara black sand beach, in a priva...
A private day trip to Kirkjufell, black sand beaches, and ancient lava fields.
A private Golden Circle tour timed around your cruise ship’s actual port hours, coverin...
Experience one of nature�s rarest spectacles during the 2026 solar eclipse in Iceland
Choose Your Style
Expertly designed itineraries cover Iceland's must-see highlights, from the Golden Circle (Icelandic: Gullni hringurinn) and South Coast (Icelandic: Suðurströndin) to glacier lagoons and volcanic landscapes. They're pre-planned, but fully private and flexible.
Tell the team your interests, your pace, your must-sees and your ideas, and every detail gets designed around them. From remote fjords to super-jeep adventures, midnight sun or Northern Lights (Icelandic: Norðurljós) chases, your itinerary is uniquely yours.
Whichever you choose, transport, activities and a private guide are arranged in advance for your group.
Build My Private Iceland TourWhy Travel With Us
Tours have been running here since 2016, and the reviews carry more weight than anything written in-house.
Your guide treats you like family, not a booking number. That's part of why the company chose an exclusively private tour model.
Your vehicle, itinerary and schedule belong entirely to your group, so the day can move at your pace.
Relevant admissions and inclusions are built into the applicable tour price rather than hidden behind surprise add-ons.
The price is shown for your group, rather than a per-person markup simply because your tour is private.
Maggi, Makrem, Einar, Michaël, Bjössi, Maurizio and Sveta are among the team members travelers mention in reviews.
A family-run local team with experience sharing Iceland with visitors since 2016.
Simple Planning
Choose a ready-made itinerary, or tell the team what you want to see and they'll draft one.
Book online with your dates, group size and Reykjavik (Icelandic: ReykjavÃk) pickup location.
The team confirms your pickup window and sends your guide's details before the day.
Your guide meets you at your hotel, so your private tour begins simply and without unnecessary logistics.
Unlock exclusive discounts and special offers to make your journey unforgettable.
See what our happy travelers have to say about their unforgettable Icelandic journeys.
Muy buena atención desde que llegamos en cada momento El lugar se encuentra bien ubicado en el centro
Was enjoyable and Magnus was a knowledgeable guide. Do note you arrive at the Blue lagoon around 5 so will be dark
This was a bucket list item! Our guide was great, we saw the lights, the photography was wonderful. Would have liked to know the cost of the photograp... Read More
Outstanding Tour! Makrem is an outstanding tour guide! He is very informative and kind. My friends and I had so much fun!- Ana P.Las Vegas, NV
The tour was outstanding. The guide was very knowledgable and had the guests best experience at heart. We saw some fantastic aurora after 4 plus hours... Read More
Michael was a great tour guide and made sure to take us somewhere that we had the highest chance of spotting the lights. Michael is the best!
Breathtaking views, thrilling adventures & hidden gems—all in one place!
What camera settings actually capture the northern lights in Iceland, from ISO and aperture to focus and stability, plus...
Common northern lights myths, from guaranteed sightings to green being the only color, corrected with what actually dete...
Fjadrargljufur is a 100 meter deep canyon near Kirkjubaejarklaustur that most south coast tours skip. Here's what it tak...
Every private tour is built around your group, with the itinerary shaped to what you want to see.
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Local guides who know Iceland well share local favorites and authentic experiences along the way.
Book with confidence, secure, transparent, and worry-free every step of the way.
All of them are private. The company moved away from shared, small-group tours; every booking is exclusive to your own group, with pickup at your Reykjavik (Icelandic: ReykjavÃk) hotel and an itinerary you can shape.
Enjoy Iceland Tours was rebranded from Go to joy Iceland. The name changed when the business shifted from shared tours to an all-private model, but it's the same family-run business, same guides, running since 2016. Older reviews mentioning Go to joy Iceland reflect that same history.
The standard tour includes Kerið crater (Icelandic: Kerið), Gullfoss, Geysir, Þingvellir National Park (Icelandic: Þingvellir), a farm lunch, and a scenic drive along Hvalfjörður, with lagoon add-ons available. Full inclusions and options are on the private Golden Circle (Icelandic: Gullni hringurinn) tour page.
Yes. Every tour is a starting template, not a fixed script. Share your dates and what matters to you, a specific lagoon, extra time somewhere, a slower pace for kids, and the itinerary gets adjusted accordingly.
The route includes a Blue Lagoon (Icelandic: Bláa Lónið) stop as an option, with the transfer priced and included; the entrance ticket is booked separately at bluelagoon.com. Full timing and route details are on the private airport transfer page.
Late August to mid-April, with the darkest, clearest nights giving the best odds. Full detail on how the tours run is on the private Northern Lights (Icelandic: Norðurljós) tour page.
Tours have run here since 2016, first as Go to joy Iceland, now as Enjoy Iceland Tours, with a 5.0 rating from 2,000+ reviews across Google, TripAdvisor, and Viator. In 2025, LUXlife Magazine's Global Excellence Awards named the company Best Luxury Private Adventure Experiences in Iceland. Every tour runs with a licensed, English-speaking local guide.
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